small business

Crisis management: everything you need to know

Crisis management: everything you need to know

You’ve probably heard about crisis management, but have you come to think about how to act properly during times like this? Continue the content and see everything you need to know about good crisis management. What is a corporate crisis? Any problem, negative situation, or consequence that has started from a problem, can generate and directly impact the …

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5 tips for making a successful flyer

5 tips for making a successful flyer

Do you know how to make a successful flyer? To communicate creative and objective information it is necessary to know how to use this strategic tool correctly. Its usefulness covers several purposes, such as sharing a company, a product, showcasing promotions, etc. – in addition to reducing advertising costs, since its dispersal can be easily segmented in …

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Is Black Friday a strategy for all business sizes?

Is Black Friday a strategy for all business sizes?

Do you know the concept of Black Friday? Have any idea how to apply it to your business? Do you know if it’s the right strategy for your business? We can help you! In today’s content, you will understand the operation of this discount period. Learn how to direct the best techniques to your brand, and sell well beyond a single day with …

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The importance of the perfect packaging and label

The importance of the perfect packaging and label [New Beer Eve]

Offering an original and quality product to customers is among the main objectives of those who have a craft brewery. Reaching new connoisseurs and customers for the brand becomes a consequence. Every company needs to be able to sell and remain in the market. The product’s label and packaging are fundamental in this process. Labels …

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