A postcard is ideal for elegant invitations or presenting your business in a premium way via mail or person. And because they do not have to be opened, they are more likely to be seen than other forms of direct marketing. Tell readers how your business or product will benefit them, but make it short …
Those who work in any area know well the importance of a business card. Offering much more than just providing your contact information, it cultivates an affective memory in the client. But what is the ideal size of a business card? This small item is so important that it ends up causing other issues concerning its design and printing. Questions such …
Do you know how to make a successful flyer? To communicate creative and objective information it is necessary to know how to use this strategic tool correctly. Its usefulness covers several purposes, such as sharing a company, a product, showcasing promotions, etc. – in addition to reducing advertising costs, since its dispersal can be easily segmented in …
UV coating is a feature widely used to improve the quality of the prints, providing brightness, smoothness and revival of colors, while increasing the resistance of the holder, light, heat, etc. There are two ways of applying this process: in detail, giving sophisticated and fine air to the printed – known as spot UV – or in the …
Investing in finishes like soft touch is a way to give more than a quality impression to your material. There are several types of finish. Some offer more sophistication to the product. Others protect. Some offer more vividness to the colors of your print, not to mention those that provide different touch sensations. There are …
What is Soft Touch and how to use it in printed materials? Read More »
