What is paperweight? The printing industry operates on some very simple principles. One of the main principles is the weight of the paper. Weight is one of the main aspects that attribute to the idea that people perceive as quality. Read on to get a full understanding of this property and know which paperweight is best for your upcoming projects. What …
Briefing, layout, ergonomics, and brainstorming: these terms can be strange for many people, including design professionals. We often hear these expressions and don’t even know the meaning. There are also those who work in specific areas of design and, by disuse, end up forgetting many of these terms. That’s where you need a design dictionary. With …
You’ve likely seen something printed on canvas. Known for its gallery-wrapped frame. It can turn your photo or image into a true work of art. Check out in this article everything you need to know, amazing material that is giving you something to talk about! ???? What is Canvas? The English word “canvas” comes from the Latin cannapaceus and means “made of hemp”. The …
Investing in finishes like soft touch is a way to give more than a quality impression to your material. There are several types of finish. Some offer more sophistication to the product. Others protect. Some offer more vividness to the colors of your print, not to mention those that provide different touch sensations. There are …
What is Soft Touch and how to use it in printed materials? Read More »
Graphic pieces are still the “apple of the eye” of effective advertising. It doesn’t matter what business area your company is involved in: it needs to sell some product or service and, for that, it needs to advertise it. One of the most traditional and effective forms of printed disclosures is precisely the product catalog. …
Healthcare requires any ever-growing amount of information and data. Despite the advances of the internet, it must be admitted that traditional print media is still responsible for great results when it comes to marketing. As in any healthcare institution, hospitals and clinics also need material to publicize their services and professionals. You cannot forget about …
