Paperweight, what's right for your project

Paperweight, what’s right for your project?

What is paperweight? The printing industry operates on some very simple principles. One of the main principles is the weight of the paper. Weight is one of the main aspects that attribute to the idea that people perceive as quality. Read on to get a full understanding of this property and know which paperweight is best for your upcoming projects.

What is paperweight?

Weight is the measure of the density expressed in the amount of g/m² in the paper plate distributed throughout its entire. That is, it is a pattern that corresponds to the mass of the paper.

The official measure, expressed in g/m², is an abbreviation of “grams per square meter”, which allows buyers and suppliers to identify the quality of the paper being requested, as lighter ones tend to be thinner, while heavy papers are thicker.

Weight vs thickness

It is important to note that weight is different in thickness.

The weight corresponds to the pulp mass (cellulose+fillers+additives). Thickness refers to the distance between the two sides of the paper extension, usually measured in μm (micrometers).

How to identify the appropriate weight for your goal?

The identification of the ideal weight for your goal is not such a simple task, considering the need to feel the role and know how to adapt your measurements to the final result. However, after this post, the mission will certainly be simpler!

Overhanging the technical side, a precision balance is used that identifies the weight of the paper per square meter, reaching the specific classification of each weight.

Below we list common characteristics of each measure that appear in your day to day to facilitate your choice:

  • WEIGHT: 90g

Envelope 90g 

Envelope - Paperweight 90g

These are the most commonly used papers in common printers – such as sulfiteoffset, and kraft – and are generally directed to letterhead and envelopes.

  • WEIGHT: 115g

Letterhead 115g 

Letterhead - Paperweight 115g

It covers posters, flyers, letterheads, and low-cost brochures, also fitting in ordinary printer productions.

  • WEIGHT: 150g

Flyer 150g 

Flyer - Paperweight 150g

It is ideal for higher strength projections, such as folders, flyers, and magazine covers – also comprising flyers and brochures with high attributes.

  • WEIGHT: 300g

Business card 300g

Business Card - Paperweight 300g

With greater weight, the weight of 300g is directed to business cards, postcards, and event invitations, aligning the quality of art to a surface of extreme resistance.


In addition to the particularities already attributed, there are additional ones that cause doubts about the choice of paperweight. And while none of them interfere with the measure, it is important to recognize them.


“The finish is related to the process of finishing the product considering its cutting – be it refilespecial cut or rounded tips”, he defines.


Lamination is the process of adding thin and transparent plastic layers to impact aesthetics and assist in the protection of the paper, and this includes the construction of textures,” he says.

Soft Touch

Soft Touch – is the application of a layer of matte lamination to the printed, providing, in fact, a velvety effect when in contact with the material”, he says.

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