Those who work in any area know well the importance of a business card. Offering much more than just providing your contact information, it cultivates an affective memory in the client. But what is the ideal size of a business card?
This small item is so important that it ends up causing other issues concerning its design and printing. Questions such as what is the best paper for the business card or what images to insert into it are quite common.
Knowing more about it – most people keep cards in their wallets, making so you can make the most of it when networking.
Standard business card size
Thinking about the size of your business card is important — after all, it can’t be too small to be easily lost or too large and doesn’t fit in your wallet or a cardholder.
In America, 2 sizes are most used – and we use a size very similar to the national standard:
- International standard: format with dimensions of 2 x 3.5 inches, the same as a credit card;
- Square standard: 2.5 x 2.5 inches;
- However, we offer many other sizes that would best fit your business needs.
Brands that are more conservative or that do not bring in their identity characteristics such as innovation, daring, or relaxedness, for example, tend to opt for the conventional model.
For those who have a younger, dynamic identity and bring innovation in their DNA, in turn, using models of bolder business cards is almost a must.
Talking about innovative business card format necessarily means using a die-cut. They are a simple and efficient resource to create something differentiated that will surely catch the attention of those who receive it.
Here are some ideas you can use in your layouts:
- Rounded tips;
- Cutouts that accompany the outline of the logo;
- Circumference shape;
- Themed formats — like lipstick for those who work with makeup or dumbbells for those who are in the fitness area.
The important thing is that, regardless of the type of cut chosen, the maximum dimensions respect the standard so that the card can be stored properly. Furthermore, the format adopted cannot impair the reading of the information printed on it.
Other ways to innovate
In addition to the different formats, there are other ways to enhance your business card. Here are some ideas:
- Invest in a colorful and vibrant design.
- Use patterns or prints.
- Apply special finishes and ennoblements — such as localized varnish or soft-touch;
- Use papers or other special materials for printing.
Business Card Finishes
There are many different finishes that can be applied to a business card that we offer. They include:
- Akuafoil – gives you a wide range of CMYK colors with a sparking foil finish and an ideal reflection that is priced to give you a true competitive advantage.
- Brown Kraft – for a homegrown, personalized touch. Thick, rich, light brown kraft paper
- Foil Worx – Bring flair and shine to your product, choose from gold, copper and silver foil accents
- Luster Cards – a brilliant high-gloss luster, makes a big impact at meetings
- Natural Cards
- Painted Edge
- Raised Foil
- Raised Spot UV
- Silk Card
- Suede Card
But, after all, follow the standard or innovate?
There is no right answer to that question. The decision about innovating or following the standard business card model should take into account the balance between the message you want to pass on and the identity of your brand.
It may sound very confusing for a company that positions itself as traditional to use bold design in its design. Similarly, an organization that puts itself as innovative, but whose card follows the standard model and, even more, with a “plastered” layout, can send a wrong message to its customers.
Evaluate your brand and business team profile carefully before defining the layout of your business card.