Design dictionary: basic concepts

Design dictionary: basic concepts

Briefing, layout, ergonomics, and brainstorming: these terms can be strange for many people, including design professionals. We often hear these expressions and don’t even know the meaning. There are also those who work in specific areas of design and, by disuse, end up forgetting many of these terms. That’s where you need a design dictionary.

With a constant renewal of vocabulary – which is also due to the evolution of design techniques and practices – a document that encompasses some of the main words used by professionals is an increasingly glaring need.

With that in mind, we’ve prepared a list of some of the main terms in the design universe so that whenever you need it, you can take a look at its meanings. Shall we check it out?

Design dictionary: basic concepts

Design Dictionary

Graphic analysis: the process where the set that makes up a graphic part is examined.

Artwork: design project already finished, ready to enter the stage of graphic production and printing.

Benchmarking: the company’s evaluation process in relation to the competition, through which it incorporates the best performances of other firms and/or improves its own methods.

Puppet: primary outline of a publication (newspaper, magazine, book, etc. It presents the layout of the pages and elements, then serves to guide the assembly of the edition.

Brainstorming: group dynamics for project development. Uncensored exchange and annotation of ideas for further analysis.

Branding: the set of measures and strategies aimed at consolidating and strengthening a particular brand in the market.

Briefing: a document containing key information about a product. Preliminary, basic, and summarized instructions on a graphic part.

High box: capital letters

Low box: lowercase letters

Visual Field: area reached by the view, usually from the consumer

CMYK: abbreviation of the color system formed by Cyan, Magenta, Yellow, and Black

Column: Layout of columns on a diagramming page

Visual Communication: area of knowledge for the study and application of techniques that seek greater effectiveness in the visual transmission of messages, whether verbal or non-verbal

Creation: the concept that addresses the initial phase of a design project, its elaboration, and execution

Minimalist design: design strand that preaches for the most simplicity possible to get the message across

Diagramming: this is the arrangement of the elements that integrate a graphic project, always seeking functionality and harmony.

Ergonomics: Study of man’s relationship with his work environment and the objects he uses to perform it. Designed to provide comfort, safety, and effectiveness of a product for its consumer.

Feedback: Information that leads a person or company to become aware that their efforts to achieve certain goals will reach the target or need to be improved.

Weight: an indicator of paper thickness.

Visual identity: A set of graphics that visually represents a name, idea, product, company, institution, or service.

Layout: a drawing that allows you to visualize the project, highlighting the layout and characteristics of the elements that compose it.

Logo: graphic representation representing a particular brand

Logo: Graphical representation of words or group of letters that identifies a company or product. Symbol of a mark.

Picas: typographic measure equivalent to 12 points and corresponding to one-sixth of the inch (approx. 4,218 mm)

Color palette: Table containing various combinations of paint color shades used by a designer. You can also designate proofs for a specific color set that demonstrates, for printer orientation, the exact tone and order in which they should be printed.

RGB: additive color system formed by Red, Green, and Blue

Bleed: Technical term used for objects or elements that exceed the physical limit of your document (one page, for example).

Typography: refers to the format and characteristics of letters, digits, and other characters of the alphabet.

Do we leave out of the Design Dictionary any term you consider important? Share it with us in the comments below!

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