small business

Print media: Fail-proof Potential

Do you believe in the high potential of print media? It’s like the saying goes: classics never go out of style. Although most of the processes have gone online due to the numerous technological advances, promotional advertising has not died! And to prove that they can perform as well as virtual pieces, we’ll list the opportunities these materials can create …

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5 lies about starting a busienss that have heard

5 lies about starting a business that have heard

The beginning of a career is surrounded by expectations, and starting a business is no different. However, unlike any other career, people tend to disregard the seriousness of the occupation of owning the business itself. The famous “advice” of third parties ends up being an obstacle to success. So today we brought 5 lies that you hear – or …

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Crisis management: everything you need to know

Crisis management: everything you need to know

You’ve probably heard about crisis management, but have you come to think about how to act properly during times like this? Continue the content and see everything you need to know about good crisis management. What is a corporate crisis? Any problem, negative situation, or consequence that has started from a problem, can generate and directly impact the …

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Is Black Friday a strategy for all business sizes?

Is Black Friday a strategy for all business sizes?

Do you know the concept of Black Friday? Have any idea how to apply it to your business? Do you know if it’s the right strategy for your business? We can help you! In today’s content, you will understand the operation of this discount period. Learn how to direct the best techniques to your brand, and sell well beyond a single day with …

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The importance of the perfect packaging and label

The importance of the perfect packaging and label [New Beer Eve]

Offering an original and quality product to customers is among the main objectives of those who have a craft brewery. Reaching new connoisseurs and customers for the brand becomes a consequence. Every company needs to be able to sell and remain in the market. The product’s label and packaging are fundamental in this process. Labels …

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Letterhead: 6 Must-Use Occasions and Opportunities

Letterhead: 6 Must-Use Occasions and Opportunities

Companies that have effective corporate letterhead are able to transmit professionalism and credibility to their customers and to the market itself. One item, in particular, is of importance specifically because it is the platform with which your company will close deals and deal with bureaucratic and economic matters: the letterhead. Letterhead can be used for …

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