Type and letters can be much more universal than you might think. They have the power to complete images, share messages and even become a figure – compositions do not stop emerging and trends only increase. Today, you will learn the creative universe of the types behind three techniques: calligraphy, lettering, and type.
Calligraphy comes from the Greek Kalli “beauty” and graphư “writing“ and means the art of writing. Created from a first trait already outlined. That is, your use is based on replicating a pre-existing model.
One of the main qualities required by calligraphers – skill, since the utensils to perform the technique varies between feathers, pens, and brushes of various configurations. Making the application fated for more delicate materials, such as invitations, or in the building of an identity that aspires to greater lightness. What’s the evolution of that? The lettering! ????
While calligraphy refers to the art of writing, lettering addresses the act of drawing letters, which are usually formed with a more artistic and exclusive character. In this case, the lyricist can create only the types that will be used in the given project.
The work can be developed both by hand and by digital tools, what really matters is creativity in mixing curves and sizes – the famous freedom of creation.
The composition that deals only with sources, carries in its literal translation – “every kind” – the weight of creativity that is to see beyond its usual use. With a little imagination, various formats can arise from the exploration of the technique.
While it brings modernity to layouts, All Type is not as current as it seems. In the mid-nineteenth century, newspapers were emblazoned with advertisements for products built only by words, without any aesthetic procurator in persuading the reader, since the competition was not so fierce and often only existed such a company in the business. Over time, the development of capitalism favored the growth of entrepreneurs, and thus the need was made to attribute creativity to attract customers.
Thus, words began to gain forms and be configured as illustrations. All it took was to reverse the papers so that a thousand words would be worth more than one image. And it’s up to designers to reframe fonts through their colors, sizes, shapes, distortions, and layouts for an All Type-worthy grand finale.