An amazing calendar. A piece that has limitless potential, offers your customers a great tool for their homes and businesses. Or simply a promotional campaign is the personalized calendar.
After all, who doesn’t need to quickly find out what day of the month and the week we’re in? In this post, we will give tips on how to create a personalized, beautiful and useful calendar.
Here are 9 tips for creating your calendar
1 – Commemorative dates
When designing this piece, be sure to highlight commemorative dates. Place not only the municipal, state, and national holidays, but also the days on which we celebrate International Woman’s Day (March 8th), Valentine’s Day (February 14th), and Thanksgiving (November 24th), among others.
2 – Extra spaces
Ensure spaces for users’ notes. People like to use the calendar to write down their own reminders. Make sure that the paper on which it will be printed, is easy to write.
3 – Visual balance
Make sure to have a good balance with where and how you use photos, information, and logos. Using the company’s products can be highlighted every month to keep your products top of mind. Take care that visual breakdown and excess of colors or images do not occur. Doing such will impair the identification of the days of the week, which is the main objective of a calendar.
4 – Organization
Remember to highlight with different colors the days that fall the holidays, Saturdays, and Sundays. Remember that the week starts on Sunday and not Monday.
5 – Format
Try to choose a shape that is easily adapted for use on different surfaces. Such surfaces could include a counter, a desk, a bookcase, or any other furniture, but that can also be hung on the wall. This is so whomever you give the calendar can place it where they deem to fit them the best.
6 – Editing program
When designing your custom calendar, stay away from programs such as Word, PowerPoint, and Excel. They are very easy to use but are not suitable for graphic publishing. They are not able to process CMYK – as the offset graphic printing process is called, which uses CMYK colors (C of Cyan, Magenta M, Y of Yellow, and K of Black). They are also arent able to control the resolution of the images, which we will talk about below. We recommend that you use an editing program such as Corel, Illustrator, Indesign, or Photoshop.
7 – Beware of images
Be very careful when choosing the images that will make up your custom calendar. Often, the photos, especially when taken from the internet, are in low resolution. That is, they have 72 dpi to facilitate navigation and improve viewing on monitors. But to print high-quality graphics, the ideal resolution is 300 dpi. With less than that, the risk is greater that will end up with a little definition in your final product. Nobody wants those unwanted squares (pixels) at the edges of the image.
8 – Review
When everything is ready: text, images, and all other items cited so far. It’s time to review the material. Ask someone to do it for you. This person should read and reread several times the text. Have you ever thought about running hundreds of custom calendars and then realizing an error or a failure of the kind forgetting that the year leaps and therefore February has 29 days? Reading aloud is recommended. It makes it easier to see if there are grammatical and concordance errors.
9 – Printing
When choosing a printer to produce your material, take references. Talk to people who have used the services to see if they’re satisfied with the quality and delivery times. Make sure the equipment is state-of-the-art and that you can keep track of how the process is going.