Are you selling on social networks? Using them to your advantage and boost your business? A survey conducted by the Valid Coupon portal points to about 150 million users, which corresponds to 51.3% of the national population. The opportunities are endless and the sooner you are present on the platforms, the better. We have put together 5 infallible tips for you to sell in the most current and ideal sales channels: social networks.
The process of selling online
Today more than ever, the internet shows its higher power of influence on the act of buying. Not for nothing, it offers diverse tools to boost business startups around the world. Increasing the number of online sellers with each year. In most cases, the idea of selling online began completely out of nowhere.
Not everyone should start with Instagram. Some people need to have a website to serve as a catalog and help with selling. The start can be extremely good to sales and simultaneously very challenging.
Go after information, consume content, have a lot of resilience. When it comes to online sales, all this is part of an effective journey. After all the protentional of your results can arise from small actions. However, it is necessary to have purposes very well positioned in the so-called first steps.
Start with planning. Thinking about the website, product offering, packaging, payment processing, and inventory systems. This first step requires organization and planning.
“If you don’t know where you are going, you’ll end up someplace else.”Yogi Berra
Explore offline strategies
One of the most notable features of offline marketing is credibility. With an offline selling strategy offering such as flyers and business cards offer a sense that your business isn’t fly by night. They are strategies that reinforce the brand, in addition to giving potential customers to visit your store and access the profile associated with it.
Learn which social networks you should be present in
Produce quality content taking into account the quirks of each social network. Some people start with with Instagram, they tend to be focused more on images. Other prefer having a voice and a video and go with YouTube. If you are targeting a younger demographic creating content for TikTok is always a good idea. Make sure that you should show that your products are real and usable, this can be done in using different selling strategies in creative ways.
Meet your target audience
“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”David Ogilvy
Understanding that each network has a different behavior, you should turn your gaze to the target audience. For example, on Instagram, short videos work great. You can do a 30-second review on a given pen. It’s got to be quick. On YouTube, you do a review of the same pen in 10 minutes, because there, your audience seeks everything finer detail. The more details, the better. If you post a video of more than 2 minutes on Instagram, no one watches.
Face the challenges
The biggest challenge in business is not the competition, it’s what goes on inside your own headBarbara Corcoran
We’re in a hurry, it’s inevitable. The secret is constancy, thinking about the long-term game. And another big challenge: when you’re starting, is you don’t know anything. Do not know platform, ERP – software system that helps you manage the whole company – graphic, packaging, knows nothing. Generally, you need to learn as things go on. Don’t give up, stay strong and remember to always stay focused.!