A Retractable Banner or Roll Up Banner is an essential resource for any exhibitor who wants to get featured in fairs, events, and exhibitions. These materials can be used to have a major impact on your point of sale or as an item of internal marketing campaigns.
For the banner to yield the necessary impact it is important to handle the layout properly. One way to ensure good results is to develop a direct layout, making this material vital to your marketing strategy. Incorporating promotional brochures and ads as well.
Check out 5 tips for creating an effective layout for your Retractable Banner
- Keep logo on top
Use the top of the banner to display your most relevant logo and central message.
It is important to keep the main message at eye level including the company’s slogan. Complement it with a product image or service reference at a level where it attracts attention. Be mindful and take into account a person’s average stature.
- The layout thought from left to right
Consumers are used to reading from top to bottom and left to right. So take this into consideration when laying out your Retractable Banner.
Include only relevant information and keep a minimum word count to make it easier to absorb the message. To provide more detailed information, use brochures or folders.
- Images
If you need to insert images in your banner, make sure that they are of high quality, especially if using product images. These must be at least 300 dpi in resolution (in final format) and in CMYK.
Remember that images are critical to capturing public attention and producing interest in your products. But be careful that the images have relevance.
- Color
Colors help highlight your message, but they should be aligned with your corporate identity and, of course, your logo. It is also important to consider the impact of the background color on text and images.
Bright colors like red and orange can catch the eye, but avoid using yellow and white together, as the low contrast makes it difficult to read, especially from a distance.
- Contact information
A key item in developing a layout for Retractable Banner is your contact information. This information allows visitors to make future contact or obtain details about the services you provide.
Include the website, contact phone number, and email address. Updated social media channels like Twitter and Facebook are another way to start a relationship.
Contact details are often positioned at the end of the material, such as a footer or signature, but still in a position where they are easily found.
Retractable Banners are key to highlighting your brand, product, or service at trade fairs, events, and exhibitions, but it’s important to consider basic design concepts before diving in.
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