Colors and color quality communicate different emotions to each individual. For this reason, they play an essential function in the growth of a company, product, or service. If used skillfully, they guide the recipient to act. However, when selected without an objective they can evoke a feeling of distrust.
Some elements can alter the color of your project. These include ink, paper, water, room temperature, and humidity, among others.
Knowing the significance of colors and these five essential tips for the project help produce the color quality desired by the customer.
The meaning of colors
- Yellow: Care, gratitude, happiness, positivity. Material can be seen as joy and attention.
- Blue: Companies use it to convey trust and assure the customer that they are doing a safe business since color means authority, success, dignity, stability, and loyalty.
- White: Cleanliness, peace, purity. Giving greater comfort to customers concerning the company’s image.
- Gray: A neutral tone, most of the time it will be accompanied by another color. It could mean authority, corporate mentality, respect, and humility.
- Orange: It brings joy, fun, youth, and creativity. Being a yellow and red junction, it presents the characteristics of both, in addition to its own.
- Black: Mystery, tradition, rigidity, and formality, are feelings that this color represents.
- Pink: Female color that represents care, affection, fragility, lightness, and appreciation.
- Purple: As it conveys high value, sophistication, royalty, and lust, it is used in fine materials, well seen in the market.
- Green: Represents the environment, nature, tranquility. Companies have adopted this color to their materials because it passes the image of ecologically correct thought.
- Red: Used to manifest danger, action, energy, love, strength, and adventure. It is usually used by food producers, by increasing the desire for food, since it is the color of blood.
The 5 essentials to ensure color quality
- Paper: There are several types of paper, such as copy, linen, recycled, and cardstock, among others. It is extremely common for these papers to show different results in color quality.
- Ink: We also have numerous types of inks, such as liquid ink, solid inks, and toner. The same material printed with these different types will come out with different looks. A company should use the same inks and printing methods to keep a constant color quality. Both for the test and the final material.
- Light: Another important factor is the analysis light. If we look at the material with different lights, such as natural light, fluorescent light, and incandescent light, it will change the colors of the project. Because of this, there is no straightforward solution. There is a specific light for each type of material, the most fitting for each color analysis, but if the customer does not know them, looking at a project might look different from what they saw on screen.
- Drying: Care must be taken when handling the material. Some materials need time to completely dry. It is important not to mess drastically with the print so that it does not blot or stain. While this isnt the case with most commercial printers, there are still use cases where this might be a problem. Using digital printing the toner is fused onto the paper requiring no drying time whatsoever.
- Basic controls: It is best to find a company that works mainly with one supplier. This allows for all your projects to have the same look and feel when printed. Make sure to use a generic color quality profile for proofs, and always buy a good paper.